hope        hope        hope        hope        hope        hope        hope        hope        hope        

installation •  branding •  marketing

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This university project marked the end of my Bachelor’s degree. It consists on the creation of a fictional, alternate reality where people know their date of death as soon as they are born. This completely impacts the way life choices are determined and influenced, with an extra fear of precious limited time being lost.

Introducing Hope, a “life agency” whose main purpose is to guide people throughout their lives, offering them lifetime opportunities through events, experiences and entire lifestyles. But behind these good intentions we may find some tactics of manipulation...

In order to visually develop this concept, many forms of branding communication were created, such as a series of advertisement posters (1), many types of flyers and business cards portraying the agency’s different services (2), and a video teaser, alongside a website and social media account (3). This work’s presentation was made in the form of a project room simulating one of the main consulting offices (4).


2024
Adobe Photoshop, Adobe InDesign.
Adobe Premiere Pro.
Group project: David Peeters, Gonçalo Borlinha,
Inês Cabral, Marta Heliodoro

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